You need to be aware of certain factor anytime you want to select promotional items for your business. You have to think how you will go about the exercise, as well as which items you intend to end up with.
You have to have your goals for getting the items clear, to begin with. This will serve as the guide to the rest of the exercise. You need to be clear if you want to reach a huge number of people fast, or you need to reach a much smaller demographic.
A large number means you need to think of more cost-effective universal items and less of higher process items. You only go for pricier items when it is a smaller group you have in mind. Electronic items come to mind.
You have to ensure the item are relevant to your target audience and customers. While it is clear on paper, many businesses fail in practice. If you run a cleaning services firm, your choice of promotional items should have cleaned as the running theme. Clients will find it easier to remember your business, since the connection with the promotional items shall be clear. It is sensible for an accounting firm to give away notepads, calculators, or other accounting related items.
You also have to select promotional items that are in season. You cannot, for instance, get your clients sunglasses in winter. It would, however, make sense to give away stainless steel tumblers at such a time, since customers can use them to keep their drinks hot. You can still go for mugs, beanies, and blankets when it is winter time. When it comes to summer, sunglasses, coolers, and beach items will make the most sense.
You need to select items that are of the highest quality when it comes to promotional exercises. People automatically associate the quality of the giveaway with the quality of your business. Cheap items make your business look bad. High quality items make the business look classy.
The chosen items need to also take a bit of wear and tear. It will also look bad if you get the items which are great to use, but can only last for a short while. The longer it can be used, the better.
It is easy for most to choose items that are prices the lowest. This should not be the case, since price is not always the deciding factor. You will also not be sensible if you end up overspending. Do not also settle for the first cheap things you see. You need to strike a balance between price and quality.